Rich knows a bit about using social media for PR. In a span of around 18 months, he went from being a brand new travel agent to being a credited cruise expert quoted in major national and international outlets like CNN, Wired, The New York Times, ABC News, Business Week and more. Here are a few of the tidbits he’s learned that he shared with the BMA audience:
- -Traditional media staff size is changing, and it’s becoming necessary for traditional media, new media and social media tobecome integrated.
- -Our consumption of news has changed, too. We are now the ones creating and sharing news. It’s not just up to those with jobs in the media.
- -Once you’ve been vetted by one publication as an expert, others don’t have to do background work, thus it’s easier to get exposure.
- -Your purpose shouldn’t be to get PR; your purpose should be to prove your expertise, educate others, show your passion, and grow your network.
- -As noted in the book The 4-Hour Work Week, the proof of your expertise is in your group affiliations, client lists, writing credentials and media mentions. Tucker adds that your social media influence, online history and awards factor in there, too.
- -To grow your credibility and expertise, Tucker recommends:
- –Set up Google+ and LinkedIn profiles to capture credibility indicators.
- –Start a blog and tell your story the way you WISH the media would tell it. Be sure to write in 3rd person.
- –Be the face of the business.
- –Join 2-3 trade organizations.
- –Offer free courses at a local college and to local businesses.
- –Write articles for industry blogs and magazines.
- –Be part of industry podcasts and webinars.
- -Finally, when you get a news lead, over answer the reporter’s questions, practically write the article for them and whatever they don’t use, turn into blog post for yourself.
How have you used social media for your own PR? What’s worked and what hasn’t?