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Social Media Today recently put together a fabulous panel to discuss customer service via social media, especially Twitter.  The panel consisted of Michelle Moore (member of the Customer Loyalty Team at Zappos.com), Carol Borghesi (TELUS’ senior vice-president of Customers First Culture), Alex Schott (manager of social media and multimedia communications at Entergy), and Alyson Button …
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Social Media Today collaborated with CC Chapman and Maggie Fox to discuss content marketing and how it’s changing the face of what companies are putting out. Basically, the trick now is not just putting out content.  Anybody and everybody is tweeting, Facebooking, YouTube-ing, etc. The bar has been raised, and you must now be putting …
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