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Wildfire, a social media marketing suite, recently put on a great webinar called Social 2.0: The Next Generation of Social Marketing.  The discussion was based around what we saw in 2011 and how that’s changing in 2012. The first trend noted was that 2011 was solely about growth.  2012 is adding engagement and monetization to …
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Radian6, one of social media monitoring’s major players, recently hosted a webinar on mastering B2B social media. Jeff Cohen and Kipp Bodnar, authors of The B2B Social Media Book and the SocialMediaB2B.com blog site, shared pertinent advice for how to use social media platforms as part of a company’s social media lead generation strategies. In …
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Last week, HIPPO Internet Marketing held its annual Predictions meetup.  The panel was made up of Corey Creed, president and founder of Hippo Internet Marketing, and Brandon Uttley, CEO at Command Partners, a Charlotte-based online marketing firm. Like other Predictions meetups before it, this one took a look back at what the previous year had …
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